Ideas which are feasible and distinctive strengthening the brand positioning.
For innovation projects we use a creative but structured process:
- Using our Future-In-Focus tool we are looking for promising ‘opportunity areas’. Finding places where your brand or business can shine.
Read more about our Future-In-Focus>
- In the next phase we use the brand, its heritage and its competitive strengths as a filter to translate the opportunity areas into inspiring and guiding innovation platforms which will reach your heart.
- In a two-day Idea Factory we use the innovation platforms for focused idea generation in order to find ideas that rock.
Read more about our Idea Factory>