Product innovation

FILLING THE FUNNEL

WITH IDEAS THAT ROCK

Ideas which are feasible and distinctive strengthening the brand positioning.

For innovation projects we use a creative but structured process:

  • Using our Future-In-Focus tool we are looking for promising ‘opportunity areas’. Finding places where your brand or business can shine.
    Read more about our Future-In-Focus>
  • In the next phase we use the brand, its heritage and its competitive strengths as a filter to translate the opportunity areas into inspiring and guiding innovation platforms which will reach your heart.
  • In a two-day Idea Factory we use the innovation platforms for focused idea generation in order to find ideas that rock.
    Read more about our Idea Factory>