Outside-in thinking

EVERY CHALLENGE

STARTS WITH OUTSIDE-IN THINKING

Our Future-In-Focus tool helps to create bits of the future for your brand or business.

Our starting point is always the future because we believe this leads to distinct and innovative ideas. We look at the meaning of societal megatrends and are inspired by new and aspirational initiatives within and outside the category.

Our Future-In-Focus leads to opportunity areas with future potential for your brand or product. It goes beyond ‘looking in consumers cupboards’. Simply because today’s
consumers will not tell us what they need tomorrow.

Read more about our Future-In-Focus >