If you want to be everything for everyone you are relevant for no one.
The essence of positioning is finding a unique domain. Therefore we use the following process.
- Analysis: Defining the current context of the brand or organisation.
- Future-In-Focus: Giving you a taste of the future. We translate future developments into an inspiring vision.
- Positioning domain: Determine your place in the market: a unique, credible and relevant future-focus positioning.
- Positioning elements: Further enrich the chosen direction by specifically addressing the promise, essence and core values. These elements direct all activities and campaigns.